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Customer Relationship Management (CRM) is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers in order . to maximize customer value, corporate profitability and thus shareholders’ value. Managing relationship with the customers has been of importance since last many (PDF) Customer Relationship Management, Second Edition ... Customer Relationship Management, Second Edition Customer Relationship Management | Guide books Customer Relationship Management: A Strategic Imperative in the World of e-Business October 1999. October 1999. Read More. Customer Relationship Management (CRM) is the best way to integrate this customer-facing approach throughout an organization. Aimed at understanding and anticipating the needs of an organization's current and potential

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